公共工程決標方式與經營策略關聯性研究-以小型工程顧問公司為例

• Main Authors: CHEN CHING-YUN, 陳菁雲
• Other Authors: 黃劭彥
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/41654239922181833374

碩士 === 國立中正大學 === 高階主管管理碩士在職專班 === 103 === Civil engineering serves as the basis for a country’s development; it could help promote the development of related industries with the tremendous resources invested both by the government and the society during the process of the construction, and is thus considered the so-called locomotive industry. In the past, the government undertook a number of major construction and infrastructure projects, contributing to the economic growth and social progress of Taiwan. In recent years, however, the annual public works budget plunged year over year and reached a 10-year low in 2013, with NTD 379.7 billion granted, accounting for only 2.66% GDP. In strike contrast, the budget for social welfare of the same year, accounting for 22.2% GDP, was nearly 10 times higher. Compared to some other countries in the world, Taiwan’s annual public construction budget is relatively low – the global average rated at approximately 10% GDP, China 22%, the United States 5%, Japan 6%, and South Korea 9%. The year 2014 witnessed an 11-year low, with NTD 161.3 billion budget granted for chief public works. Engineering consulting firms provide engineering consulting services, including planning, feasibility study, basic design, detail design, tendering and awarding co-organizing, construction supervision, project management, and related technical services. As the Public Construction Commission (PCC) has been actively encouraging the adoption of the most advantageous tender for the procurement of technical services in recent years, small engineering consulting firms, due to their human resource constraints and limited background knowledge, have been having a harder time winning contracts. This study examines the trends in the awarding of government procurements and explores their correlations with business strategies, aiming to offer analyses and insights for small engineering consultant firms to achieve sustainable management. Significant findings of this research are that different procedures of awarding for public procurements may result in dissimilar business strategies for small engineering consulting firms, and that four dimensions – continuous competitive advantage, relationship marketing, internal core resource-based strategy, and internal and external environmental strategic planning – are closely correlated with small engineering consulting firms’ business strategies. Among them, however, internal core resource-based strategy and internal and external environmental strategic plan demonstrate varying influencing factors.