大陸企業/家與台灣的媒體再現— 阿里巴巴與馬雲在台灣的媒體形象建構

• Main Authors: Jin, Tao, 金淘
• Other Authors: 羅世宏
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/55653930747709962523

碩士 === 國立中正大學 === 電訊傳播研究所 === 103 === With the Alibaba Group has grown in strength until its listing in the United States, Alibaba Group and its leader Ma gradually being valued by Taiwan's media. In this study, the analysis of the three magazines of Ma and Alibaba image reproduction, Ma found on about personal image reproduction, discusses three adopted more consistent framework, Ma chose from personal experience, to its management of the Road . "The World" and "Business Week" tend to shape a positive light Ma, and in shaping will use to describe its actions and cited a third party evaluation of the main characters on the way, and are using the advantages of direct advocacy of its body , rather than as "This Week" Ma personal experience in the analysis used "to overcome the difficulties" frame mode. In the reproduction of Alibaba Group section, " The World" magazine, in reporting how they are evaluated Alibaba follows the previously mentioned financial magazine a fixed frame: Although good, but is still inadequate. The "Business Today" reported on Alibaba biased in favor of defensive posture, in its image-building will be combined on one side with Ma selfish, autocratic, Alibaba's prospects are not good, even the last Alibaba listing is in the US with "internal and external forcing Ma urgency the United States market," such a title. Visible "This Week" ideological identity is still in a state of exclusion.