Does Environmentally Friendly Product Really Work? The Impact of Fragrance on Usage Amounts.
碩士 === 國立中正大學 === 行銷管理研究所 === 103 === Some studies show that consumers will distinguish products which are high environmentally friendly or low environmentally friendly from green marks, images or colors. In addition to green marks, images and colors, we may wonder whether the fragrance of products...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73d56d |