The Effect of Review Source and Review Extremity on Helpfulness of Online Review- Product Type as A Moderator
碩士 === 國立中正大學 === 行銷管理研究所 === 103 === With the rapid development and popularity of the Internet, Word of Mouth (WOM) is no longer limited to the face to face this kind of traditional way to convey the messages, and now consumers can rely on the convenience and instantaneity the Internet provide to s...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/428rm6 |