The Effect of Social Perceived Risk and Consumers’ need of Self-Affirmation on Consumers’ Willingness to offer Negative Word of Mouth
碩士 === 國立中正大學 === 行銷管理研究所 === 103 === Word of Mouth has been regarded to have significant effect on communication, and the influence of negative word of mouth is more than positive word of mouth. Hence, it is crucial that realize what factors will influence consumers’ willingness on word of mout...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/jbxq7j |