A Study on Investigating Affecting Factors of Impulse Buying
碩士 === 國立中正大學 === 資訊管理學系暨研究所 === 103 === In recent years, due to the rise of M-commerce, many industry which have brick-and-mortar, online stores or both of them, would supply customers Mobile Apps to buy their product or service, they use these Apps as a platform to operate their M-store. Operating...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/p8bn7s |