Exploring the Factors Influencing Tourism App Usage Intention: An Empirical Study

• Main Authors: Yin-Chuan Ho, 何尹娟
• Other Authors: Che-Chen Liao
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/c9g67g

碩士 === 國立中正大學 === 資訊管理學系暨研究所 === 103 === In recent years, along with the advances in transportation, access to domestic travel and international travel became more convenient. With the rapidly development of mobile technology, traveler can use smart mobile device to collect the information about tourist attractions, and get advice on nearby sightseeing spots at any time. This research is based on literature review and quantitative survey conducted to comprehend the factors that influence travelers’ intention of using tourism applications. This study used the Google Form online questionnaire system to extract the data and shared this on other social media platforms such as forum PTT and Facebook. In order to collect representative data, this study also requested the tourism application users to fill in the questionnaire. Statistical software of SmartPLS2.0 was used to analyze the samples. The results presents that 11 of the 12 hypotheses were confirmed. The results revealed, Interpersonal Influence and App Involvement will affect travelers’ intentions of using tourism applications. Moreover, technology experience and trip experience also play important roles in intention of travelers using the application. Finally, implications for academics and practitioners are also provided.