What Crisis Communication Strategies the Central Government Uses When Facing Great Natural Disasters: the Comparison Between 921 Earthquake and 88 Flood.

• Main Authors: Wang, Chun-Ling, 王純玲
• Other Authors: Tsai, Yu-Tai
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/f2563y

碩士 === 國立中正大學 === 戰略暨國際事務研究所 === 103 === All kinds of advanced Technologies vary our society and bring uncertainty and complexity. We are in circumstances surrounded by crises. Before a crises, we always try to set up the defense mechanism to prevent them. However, when we face to great natural disasters, it’s still impossible to guard against them. After the crisis, the government shall cope with the crisis itself. Furthermore, to the people and the mass media, the government also needs to have good crisis communication strategies to avoid another political crisis. We never can prevent a natural disaster in advance. The 921 Earthquake happened at one o’clock forty-seven A.M. on September 21st, 1999. After 10 years, the typhoon Morakot brought surprising rainfall and made 88 flood. Facing the great natural disaster, the government should cope with the crisis and communicate with the people as soon as possible. If the government does not handle well, it will give rise to more political crisis besides the disaster itself. The 921 Earthquake and 88 flood were great natural disasters in twenty years. My paper is focus on comparing the crisis communication strategies between Lee government and Ma government.