Integrated Innovation Design Manufacturing Sales Marketing – K case study
碩士 === 國立中正大學 === 企業管理系研究所 === 103 === 近年來,隨著電子產業產品推陳出新、客戶訂單轉移頻繁,台灣電子代工大廠商營運每況愈下,毛利逐漸下滑,促使台灣電子代工大廠必須重新思考新的經營模式,不少台灣電子代工大廠因此轉型為代工與品牌業務並行,希望藉由自有品牌業務獲得較高利潤來分散營業風險,但當台灣電子代工大廠開始發展自有品牌,就有可能會對於原來代工的全球客戶權益產生影響,由於之前的論文探討議題大多是轉型品牌之後的影響,比較少從發展新的營運模式的角度來探討,因此本研究將以K公司的新創營運模式-初創整合性創新設計與製造到市場銷售模式為研究主題。 在過去的學術研究中,常...
Main Authors: | HSIEH,PIN-YI, 謝品頤 |
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Other Authors: | HSU,CHIA-WEN |
Format: | Others |
Language: | zh-TW |
Published: |
2016
|
Online Access: | http://ndltd.ncl.edu.tw/handle/28563578182672558737 |
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