探討以即時通訊軟體為行動廣告媒介對廣告價值及行動購物購買意願之影響─以「LINE官方帳號為例」
碩士 === 國立中正大學 === 企業管理研究所 === 103 === With Wi-Fi equipment developed increasingly, the way consumers receive the message of goods and services has been also changed dramatically. Therefore, it is necessary to study on the type, content and characteristics of commercials on LINE Official Account. It...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/v77mtc |