| Summary: | 碩士 === 國立中正大學 === 企業管理研究所 === 103 === Business groups go international because of competition from the world. Review past studies about the international location choices, a few scholars have noticed why some business groups are willing to go to the country with long distance and high risks. Besides, the studies about the market distance are focus on the result of running business on the long distance locations. A few studies investigate why managers decide to enter the long distance locations. Therefore, this study aimed to examine the reason making business groups in Taiwan to invest the long distance market and to fill the gap between the choices of overseas markets and market distance.
This study was based on data collected from China Credit Information Service top 300 business groups. The sample was tested hypotheses by using longitudinal data(2006-2012) from 101 group companies. Independent variables include industry environment, behavioral theory of the firm and managers characteristics to investigate why business groups go investing the overseas markets with high geographical distance, cultural distance or institutional distance. Moreover, this study uses diversification experience as moderating variable and finds the relationship between diversification experience and industry environments. The result indicate: (1)The environment complexity present a negative relationship with investing high geographical distance and cultural distance. (2)The environment dynamism present a negative relationship with investing high geographical distance and cultural distance. (3)The slack of business groups present a positive relationship with investing high geographical distance, cultural distance and institutional distance. (4)The key character of the business groups is family member presenting the positive relationship with investing high geographical distance, cultural distance and institutional distance. (5) Diversification experience enforces the negative relationship between environment complexity and high geographical distance, cultural distance and institutional distance market.
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