Applying Conjoint Analysis in New Product Development Decision Making:An Example of Shampoo
碩士 === 國立中正大學 === 企業管理研究所 === 103 === The strong or weak of new product development ability has relation to the development degree of enterprise. Being like this kind of rapid consumer goods of shampoo to widespread exist a product life cycle is short and get into the market is short and wide. The c...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/96r456 |