“Biography of Merchants” in “Records of the Grand Historian” and Business Strategies

• Main Authors: HSU,ER-HUI, 徐爾繪
• Other Authors: JHANG,GAO-PING
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/n85q3e

碩士 === 國立中正大學 === 中國文學系暨研究所 === 103 === Abstract This thesis topic is “Biography of Merchants” in “Records of the Grand Historian” and Business Strategies, The full text of the main five sections, from" The interpretation of the merchants’ record of achievements "," The merchants’ record of achievements case and Strategic Analysis "," The wealthy person without the feudality : The merchants’ record of achievements and rich like a liege "," To read your mind：understanding and using the merchants’ record of achievements "," The new interpretation of the merchants’ record of achievements : modernization of enterprise management", to discuss Sima Qian used traditional historian’ lyrical technique of writing to the Biographic Literature in" economic behavior "," commercial activity ", and confirmed the success of past and present way of doing business, both in order to pass on virtue, share the benefit to the village. From the origin of " The wealthy person without the feudality " to explore "benefit" of the trend, everybody want wealth, but " The wealthy person without the feudality " was able to separate between " benefit" and "justice", so far-sighted planning, in " supply " and "demand" of management, as well as "domestic discipline and family rules" heritaged, so that wealth to become benefit to other people as well as oneself, both for the benefit of the family but also for the benefit of the community people. And the different " The wealthy person without the feudality " but the same business model, it exactly proves the blast of genius of Sima Qian, also Insight the principle of the constancy of earning power. Secondly, " To read your mind：understanding and using the merchants’ record of achievements " and " The new interpretation of the merchants’ record of achievements : modernization of enterprise management". To find out "The Ancient Enterprise Ethics" in “Biography of Merchants” in “Records of the Grand Historian”. The Modern Enterprise System：Corporate Image、Entrepreneur Culture、Business Model、Marketing Planning has the Business Strategies of " the wealthy person without the feudality ". Sima Qian had the blast of genius to write "The Ancient Enterprise Ethics" for us. In short, from ancient times to the present, the interoperability connections of Business Strategies are the same. We need to learn with an open mind from the “Biography of Merchants” in “Records of the Grand Historian”. Let the social entrepreneur can changes the performance capacity of society.