The Effect of Electronic Word-of-Mouth on Purchase Intention of Apps

The Effect of Electronic Word-of-Mouth on Purchase Intention of Apps

碩士 === 真理大學 === 企業管理學系碩士班 === 103 === With the advancement of technology, the smart phone market has entered a mature stage, and smart phone has become a part of our everyday life. A survey by the Market Intelligence & Consulting Institute (MIC), Institute for Information Industry on the experie...

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Bibliographic Details
Main Authors:	Tang, Yu-Hao, 唐御豪
Other Authors:	Ying-Yu Chen
Format:	Others
Language:	zh-TW
Published:	2015
Online Access:	http://ndltd.ncl.edu.tw/handle/04739980448634288564

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