The Decision-Making Behavior of Face EmulsionsConsumers Research on Women University of NorthTaiwan District

• Main Authors: Carlos Denegri, 墨西哥
• Other Authors: Chien-Chung, Lee
• Format: Others
• Language: en_US
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/42552793292832451155

碩士 === 真理大學 === 企業管理學系碩士班 === 103 === In recent years, female consumers focus more on facial care. The large market of women in the facial maintenance industry has become even necessary for life style. In all the different facial maintenance product series consumers often purchase ‘Emulsion’. This study is aimed at exploring the behavior of women university students on purchase of face emulsion decision-making. The research is based on method of survey data collection’. Stage one questionnaire to distribute 80, recovery effective questionnaire 60, effective questionnaire recovery rate 75 percent; Stage two questionnaire, the former side issued 80 and official questionnaire 170, issued a total 250, recovery effective questionnaire 246, effective questionnaire recovery rate 98.4%. We use SPSS software and ANOVA check for the final text research assumptions. The study found: (1) products with moisturizing function of different price have significant differences (2) products that cause tight pores function of different price have significant differences (3) products that contain the white beauty function of different prices have significant differences (4) functional value of different prices to consumer behavior have significant differences (5) social value of the different prices to consumer behavior have significant differences (6) situational value of different price to consumers behavior have significant differences. LOTION Products Company may consider this study as a reference for these results.