Investigation of the Technology of Taiwan’s “Ever-victorious Man” in Tea Competition: The case study of tea master Zhang Qing Song from Zhushan Township

• Main Authors: Liao, Sheng-Hao, 廖聖豪
• Other Authors: Lin, Chon-Hsin
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/dk4n2u

碩士 === 亞太創意技術學院 === 茶陶創意研究所 === 103 === Tea originated in China, but it is an economically important crop for Taiwan. Mechanization of Taiwanese tea manufacturing began after the Japanese occupation of Taiwan, during which the volume of Taiwan’s tea exports to Japan increased. World War II also greatly influenced the volume of Taiwan’s tea trade. Although the export volume peaked in the 1970s, factors such as the rapid appreciation of the New Taiwan dollar (NT$) and increasing production costs led to setbacks in tea exports and triggered the transformation of the tea trade from one that was export oriented to one that was supported by domestic demand. The history of tea competition in Taiwan can be traced to the Japanese occupation period. Tea exhibitions at competition and trade fairs officially commenced in 1975. The Tea Research and Extension Station’s assistance to tea farmers improved their tea cultivation and production technologies. This, along with the continuous efforts of organizers and the recognition of consumers, created teas of competition recognized for their quality assurance and price guarantee in today’s Taiwanese market. Competitions are held for any type of tea, according to season and cultivar, and tea exhibitions are held concurrently at competition and trade fairs. The transaction prices of deals in the exhibitions and trade fairs, particularly the auction prices, influence current market prices. Our case study subject is tea master Zhang Qing Song from Zhushan Township, who has won numerous competitions and has become known as the “Ever-Victorious man” in the tea industry. Using qualitative in-depth interviews, we aim to improve understanding of the background and experience of the “Ever-victorious man” in tea competition to further explore the factors and methods that contribute to the competition success. Thereby, we can provide a reference or learning opportunity for other industry fields or for those who are new to learn tea processing or marketing.