Customers’ Responses to Exceptionally New Products: A Study on the Smartphones

碩士 === 元智大學 === 經營管理碩士班(企業管理與服務科學學程) === 102 === The research studied the responses of the customers on exceptional new products and here the main concern is on smartphones. This study actually intends to search for answers why Smartphone adoption has taken the world by storm than feature phone afte...

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Bibliographic Details
Main Authors: Rituparna Mukherjee, 慕 可 潔
Other Authors: Yi-Nung Peng
Format: Others
Language:en_US
Online Access:http://ndltd.ncl.edu.tw/handle/fcc832