The Marketing Strategy of Semiconductor DistributorsIn China Market

• Main Authors: Chih-Ming Lin, 林志明
• Other Authors: Bang-Han Chiu
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/23268062597503815986

碩士 === 元智大學 === 管理碩士在職專班 === 102 === This study is to explore the Taiwan semiconductor distributor in China, the company must master the vast mainland China market, in response to the accelerating innovation of variety technology industries, the relative supply of semiconductor components increasing rapidly, the semiconductor distributors who are able to provide the integrated technical and professional services quickly to customers, will become more and more important, how the semiconductor component distributors use resources and take advantage of its most favorable marketing strategies to achieve the best operating performance.