| Summary: | 碩士 === 元智大學 === 管理碩士在職專班 === 102 === ABSTRACT
The tradition concept of “there is soil, there is wealth” has been deeply rooted in Chinese people’s mind since ancient times. Buying a house is a critical matter in people’s life. Meanwhile, in the age of high house price with stagnant wages, buying a house is a considerable burden to people; while, the factors such as personal wage income, mortgage rate, house price…are the main factors for consumers to decide whether to buy a house.
Especially for the current situation in Taiwan, investors keep on ramping house prices that cause the ordinary people who need their own houses getting away from their dreams. For the past 5 years, the house prices in some areas are double rising. Not to mention in Taipei City, the price of the area outside Taipei City is also astonishing. It is even harder for the pay office worker to purchase a house in Taipei City, but is forced to New Taipei City or Taoyuan area instead.
In addition, the mortgage rate is also one of the factors influenced consumers’ decision to buy a house. For the governmental housing policy, there have been some prime rate programs for first-time house purchaser since a long time, like the earlier national residential lending, labor housing loan, first housing loan for those who has no his own house and the recent housing loan for young people. The rate of these programs has reduced some economic pressure for office workers. Most of the loaners have assets with secured loans, so that the creditors have got guaranteed stably. So, the banks come to snatch this remarkable mortgage market to seek for steadier and long-term gains. But, owing to violent competitions between banks, low-rate price strategy or new housing products have been offered to strive for clients that formed a consumer-oriented market.
This paper is based on the above factors to explore how the single persons and first-time house buyers to buy their first houses in the life.
Keywords: Financial Management, House Price, Mortgage Rate, Governmental Beneficial Housing Loan
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