| Summary: | 碩士 === 元智大學 === 管理碩士在職專班 === 102 === Today, global e-commerce market turnover in rapid growth. Internet shopping has become a major consumer shopping.In this study, China and Taobao buy network GROUPON TAIWAN both new business model and future development for comparison and analysis.For a case study to collect information sources related to domestic and foreign periodicals, papers, information books, electronic databases, the company's public offering, government statistics and media reports.
The results showed GROUPON TAIWAN take mergers and acquisitions, rapid expansion, online pay offline experiential marketing practices. Taobao to localization, as China is committed to the creation of a foundation of integrity, active, fast internet trading culture. O2O business model is the future of e-commerce trends. Operators should develop special products, and providing better quality of service, effective management of the seller, creating more traffic and privacy of customer information responsibly to increase the attractiveness to customers.GROUPON TAIWAN Taobao's business strategy and strengths. Subsequent operators to continue to produce the key to success is the competitiveness through innovative business model.
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