Personality and Lifestyle Affect Experiential Marketing and Customer Relationship: A Case Study of Curves
碩士 === 元智大學 === 管理碩士在職專班 === 102 === The purpose of the paper is to realize the current structure of the consumers of Curves for Woman 30 Minute Fitness Center on the basis of their basic backgrounds, experiential types, personalities and lifestyles. Further to study the variance of the experienti...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/zs2xze |