The Mediating Effect of Recreational Experiences on Environmental Attitudes and Environmental Behaviors among Butterfly Watching Tourists

• Main Authors: Ching-Wei Tseng, 曾景偉
• Other Authors: Chi-Chang Chen
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/30982402586429938984

碩士 === 國立雲林科技大學 === 休閒運動研究所 === 102 === 　　There are four purposes of this study：(1)to examine the effect of tourists’ environmental attitudes on recreational experiences；(2) to examine the effect of tourists’ environmental attitudes on environmental behaviors；(3) to examine the effect of tourists’ recreational experiences on environmental behaviors；(4) to investigate the mediating effect of recreational experiences on environmental attitudes and environmental behaviors among butterfly tourism. There are 402 subjects in this study in Maolin. They were asked to complete a series of questionnaires in a group setting to measureenvironmental attitudes t scale, recreational experiences scale and environmental behaviors scale. The AMOS17.0 software version was adopted for the data analysis. 　　The results were as follows：(a) the tourists’ environmental attitudesthe butterflies were high degree；(b) the tourists’ recreational experiences were high degree；(c) the tourists’ environmental behaviors were high degree；(d) the tourists’ environmental attitudes had a significant positive effect on recreational experiences；(e) the tourists’ environmental attitudes had a significant positive effect on environmental behaviors；(f) the tourists’ recreational experiences had a significant positive effect on environmental behaviors；(g)the tourists’ recreational experiences has a partial mediating effect between environmental attitudes and environmental behavior. Discussions were provided in terms of the findings and theoretical framework. Practical application and directions for future research were also recommended.