A study of exploring users download behavior factors in game applications

• Main Authors: Shiu, Chih-Jie, 許智傑
• Other Authors: Hsu,Jih-Shih
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/99108303257018783121

碩士 === 國立雲林科技大學 === 資訊管理系 === 102 === With the popularity of the Internet and smartphones, the potential opportunities in mobile game applications are amazing. Since the entry barriers of mobile game applications are relative low, more and more developers want to entry this market and earn profit by their creativity. However, not every application can attract much attention and reach high download rate. As a result, this research used perceived ease of use and playfulness in technology acceptance model combined with pay method, app image, and release time these three dimensions as the research structure to find out the answer. The research data was collected through online survey and analyzed by structural equation modeling to test the hypotheses. The research result showed that the release time and perceived ease of use were not verified as significant direct effect on intent of use, but playfulness and pay methods had significant effect on intense of use.