The Study of Night Market Management and Operation-the Case of Douliou Night Market

• Main Authors: Kuo, Hsin-Tzu, 郭欣慈
• Other Authors: Chen, Cheng-Hsui
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/u576b7

碩士 === 國立雲林科技大學 === 企業管理系 === 102 === Night of Culture and unique market transactions of Taiwan, not only for the common people of this culture of life part, it is domestic and international tourism will visit one stroke, high degree of complexity arises from night of the market transactions and their management, to be delve into the business philosophy which can only glimpse of the actual occurrence of this research case study with in-depth interviews, and Douliu Humanities Research Park object. Through research methods, this study will be the object of the cases were related to the analysis and discussion of its overall business level as well as a vendor to understand the main success factors related to the management system and its operational characteristics and so on. The study found that by the relevant interviews, found that the following issues at the night market management, real accessibility of information transparency of investment, will be the responsibility of setting the operation of a vendor to fill the seats, information integration related planning, transportation and night features management unit may be inked point in the future operation of; another event before entering the business can be a holistic understanding of the relevant planning and opposite the night market price at the time of entering the zone might be a better niche in individual stalls are on.