A Study on Utilizing Business Model Guiding Multidisciplinary Design Talents to Develop Product Conceptual Innovation

• Main Authors: Kuan-Yu Hou, 侯冠瑜
• Other Authors: Yan-Liang Yu
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/74833263592279570892

碩士 === 國立雲林科技大學 === 工業設計系 === 102 === In response to the tendency of global sharing on works for making products, the trend of enterprise competition has been going from development of products to model of business operation. Taiwanese industry needs to simultaneously care for manufacturing superiority, marketing strategies and creation of value for clients. The current business operation usually attempts to stimulate innovative possibilities through the cooperation among multidisciplinary teams. Instead of on new product development or on customer-oriented consideration, designers now focus on how they operate business for new products in order to sustain the business continuation as its goal. This study was based on the author’s experience in learning industrial design under her background of bio-industrial mechatronics engineering as an example, and it has been found that, during the training process of an interdisciplinary designer at a graduate school, the ways of thinking are different between one with engineering background and another one with design background. By applying participant observation method and in-depth interview method to analyze the experiences of design managers and interdisciplinary industrial designers to verify the leading role of business operation model within the activities of special projects, the interdisciplinary learners may then effectively learn and use design thinking to improve conceptual innovation. In the future, designers with interdisciplinary background may then not only play an important role in leading the direction for research and development but also have the capability of executing practical designs and the related management. Followings are some itemized conclusions: 1. To enhance the level of conceptual innovation– designers need the habit of searching for basic knowledge and issues with active thinking, and this can promote the level of conceptual innovation. 2. To promote design practices in multidisciplinary domain– a multidisciplinary team seeking conceptual innovation with professional sharing of works can have the project under easier control on scheduling and improve the feasibility and completeness of products. 3. Business operation model plays an important role in product development– it is also a multidisciplinary activity. In response to the social trend, economical structure and technological development, designers should learn to utilize business operation model in designing new forms and activities for products as different from its past to meet the goal of innovation for the enterprise.