Research on Applying E-commerce to Real Happy Farm

• Main Authors: Wei-Chen Tseng, 曾惟禎
• Other Authors: Chien-Min Chen
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/74245627485613839187

碩士 === 育達科技大學 === 資訊管理所 === 102 === Information and communication technology has been improved a lot in these decades. Customers could shop and do the transaction on the internet and these business activities become popular now. Moreover, there are numerous business activities happened on electronic commerce websites and community websites, and click-and-mortar business model is implemented through E-Commerce. For instance, E-Commerce can be connected to agriculture, and Happy Farm of Facebook could come true in the real world. This study focuses on click-and-mortar business model of farming. Customers can hire farmer, and let hired farmer cultivate croppers; furthermore, customers can also supervise their cropper on the website. Besides, customers might further cultivate croppers by themselves in the weekend. Thus, this click-and-mortar business model is also an integrated business model with creation. After that, this study indicates that farm manager can use server management system to interact with their client immediately. And then, there might be a rich market and a new business model can be developed in the future.