The Effects of Internal Marketing on Occupational Commitment:The Mediating Effects of Job Involvement and Job Satisfaction

• Main Authors: Lai, Tseng-Hsing, 賴增興
• Other Authors: Chen, Jian-Shen
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/9663vv

碩士 === 育達科技大學 === 企業管理所 === 102 === Talent Trend 2014 Report in Greater China-Taiwan Region showed that reasons for staying at the same job and motivations of transfers in the same post were slightly different; among them, the balance of the job and life ranked the first, followed by the salary, career prospects, and corporate cultures. Blau（2003）indicated that due to the dynamic change of the workplace, including the reconstruction of the organization, thoughts on job insecurity, and the increase of emergent labor force (temporary employees), the commitment of employees to the organization would transfer to the personal commitment to the engaged occupations. The study aimed to explore whether the internal marketing implemented by the corporate would influence employees to have occupational commitments to their occupations, and further analyze it with the Job involvement and the job satisfaction as intermediary variables. The sample of the study targeted at front-line power repair staff working at branches of state-owned enterprises and the questionnaire survey was adopted with SPSS software as the analyzing tool. The results of the study showed that the internal marketing had a positive influence on the Job involvement and the job satisfaction; the internal marketing had a positive influence on the occupational commitment and received support; the Job involvement and the job satisfaction had a positive influence on the occupational commitment; last, the internal marketing had a positive influence on the occupational commitment through the intermediary effect of the Job involvement and the job satisfaction and received support as well.