The Study on The Relationship among Marketing Mix of Korean Drama,Cross-Cultural Identity, Country- of- Origin Image and Customer Loyalty- Empirical Evidence from Taiwan
碩士 === 文藻外語大學 === 國際事業暨文化交流研究所 === 102 === Today is a global village era. Korean Drama pose as rapidly surging culture commodity , began to promote” Korean Wave” from East Asia. The reason why Korean drama in the Taiwan market is so popular , it is because that the marketing mix success ? Or whether...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/92270964932008631043 |