| Summary: | 碩士 === 萬能科技大學 === 經營管理研究所在職專班 === 102 === With the changing of the global economy and the comsumption status . The people’s leisure status has also been changing after Taiwan continues opening the coast . Continuing is the leisure activity diversify, the populace has promote their conception of leisure activity caused the diving club also along with it development as a result of the market demand, caused the massive entrepreneurs to invest in diving club management.How does the entrepreneur establish the good mutual confidence relations with the staff and the member, also how manages the theory using the enterprise, maintains the enterprise which continues forever to manage, is worth studying and the important subject.
The researcher using the way by interview the penetration dives practice of management and operation experience to make the analysis, for example, the marketing, the goal marketing, the customer service, the market competition, the management benefit, the management difficult position, the government policy, the sea care… to make an analysis result item by item.And will penetrate the interview analysis process, gives the future to care for to manage dives entrepreneur of the club to have may rest on and manages the direction carry on the properly plan and the countermeasure, and will aim at each construction surface to analyze.
The findings dive the club management and operation practice, mainly divides into two big goal, one for strategy management; Another is function management.
Finally according to the result of research:1. should strengthen the occupation to dive trains and carries out in the teaching;2. should strengthen the club member to leave alone manages and manages the service way.3. the proportion of management already deviated the occupation to travel percentage to adjust the ratio;4. different industry forms an alliance has become the tendency strategy alliance is the essential way;5. the compound expression management has gradually formed the new management way;6. the enterprise successor is a question and how to train the successor already be an urgent matter;7.network marketing and information management is become a nessary function for the diving club;8. We must to face the problem if there is no sea environmental protection and the sea care does not have this diving leisure industry;9. We must be make the entrepreneur together to facilitate legislation to make the sea environmental protection laws come true;10. The government should emphasis the trend of industry development, will be supposed the correlation management regulation as soon as possible , in order to the standardiz the entrepreneur.
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