A Study on The 11th SBL Audience viewing motivation and satisfaction

碩士 === 臺北市立大學 === 體育學系體育碩士學位在職進修專班 === 102 === Abstract This study aims to understand The 11th of Super Basketball League(SBL) Status spectators motivation to compare different backgrounds Season of the Super Basketball League (SBL) differences among spectators’ motivation. The 11th of Super Ba...

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Bibliographic Details
Main Authors: LEE YU CHENG, 李宇政
Other Authors: 陳信中
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/50856069589419732760
Description
Summary:碩士 === 臺北市立大學 === 體育學系體育碩士學位在職進修專班 === 102 === Abstract This study aims to understand The 11th of Super Basketball League(SBL) Status spectators motivation to compare different backgrounds Season of the Super Basketball League (SBL) differences among spectators’ motivation. The 11th of Super Basketball League(SBL) spectators were the research object. The elf-designed questionnaire "The 11th of Super Basketball League(SBL) spectators motivation scale" investigation was a research tool, mining cluster sampling method, obtained 525 valid questionnaires. The resultswere administrated by descriptive statistics, independent sample t test, independent sample ANOVA analysis, repeated measures ANOVA analysis, LSD post hoc comparisons and other methods of analysis. The results revealed that the overall average viewing motivation 3.40, on the extent of the.