A Study on Supermarket Pricing Strategies Affect Marketing Performance

碩士 === 環球科技大學 === 中小企業經營策略管理研究所 === 102 === Under the age of constant evolution, the evolution of the retail industry also change with the time, the process of evolution from traditional market into supermarket, and the rise of supermarket is a successful case. For supermarket consumers, shopping en...

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Bibliographic Details
Main Authors: Liao Chi-Yu, 廖啟佑
Other Authors: Lin Hsien-Ta
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/39554996573368154532

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