A Study about Visual Images on “NO Smoking Poster”

• Main Authors: Jing-sheng Yang, 楊景勝
• Other Authors: 張栢烟
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/49603439806094801598

碩士 === 台南應用科技大學 === 視覺傳達設計系碩士班 === 102 === 　　Why do people smoke? Smoking was quite associated with lung cancer. Medical research indicated that smoking was the main cause of suffering lung cancer. The dangers of smoking not only hurt individual health, but also affected the lives and the environment of others. This could be detrimental rather than beneficial. 　　In recent years, the age of smoking was declining gradually, and female smoking population was also increasing. The government actively promoted smoking cessation activity and information, such as quitting smoking or non-smoking life to win the design award competitions, the work of non-smoking poster image to post, to advocate, and so on. The impact of poster images was the most direct media to human beings. To convey messages regarding quitting smoke through visual images and symbols of posters made the public or the young put focus on it. Moreover, it could enhance the concept of citizen’s health and claimed that prevention was better than cure. 　　The methodology in this research was qualitative analysis, to collect our government units and social welfare organizations to announce the issues of non-smoking posters as research samples, to analyze the visual symbols from posters, to understand the performance and the form of visual images and symbols. The research findings were the following. 　　First, the symbol in the center of the screen presented that human organs were directly threatened by tobacco, and the image of cigarette directly revealed the health problems from smoking. It affected human health which caused relevant diseases and increased the risk of death. It indicated that non-smoking visual images’ meanings from posters were combined with each theme of the symbol with a variety of images and symbolic meaning. Second, the types of theme symbols put emphasis on the issues of "lung", and the "cigarette", thereby, to show the multi-elements which were harmful to human’s body on smoking, such as the skin, eyes, ears, mouth, and genitals, etc. Third, Images conveyed by a similar form of graphics combined into one screen, and constituted a strong visual image. By the outline shapes of the link between the two directly expressed the symbolic content meanings of the poster screen. In this study, the researcher expected to investigate and explore these visual images that could provide a reference for the future studies and related follow-up studies.