The effect of perceived participation in third-party group buying on e-WOM communication and repurchase intention
碩士 === 大同大學 === 資訊經營學系(所) === 102 === Nowadays, group buying has become popular and important business model in Taiwan. Especially, the quick emergence of the third-party group buying has triggered off violent competitions. Therefore, attracting consumers to repurchase on group buying websites not o...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9b9xm9 |