| Summary: | 碩士 === 大同大學 === 資訊經營學系(所) === 102 === Recently, Taiwan’s innovation and incubation centers have constructed diversity and innovation environment to help new companies to be established. Here has an interdependence relationship between innovation incubation center and enterprises. What value of innovation and incubation center rely on enterprise’s benefits, meanwhile the enterprise’s expectation to get the resource from center. In this interdependent relationship and from customer-oriented perspective, the centers must to improve the service quality and satisfaction to achieve the goal of enterprise efficiency. It’s a key topic for innovation incubation center. Therefore, this study focuses on what performance of Taiwan's innovation incubation center that deliver in quality, relationship, perceived value, customer satisfaction and how interaction and benefits in it. Through the questionnaire to understand the customer’s motivation and collecting some of the recommendations and practices, come out the kind of strategy for Taiwan’s innovation incubation center in next development.
The study indicates that incubation center has chances to improve the satisfaction factors in tangibles, reliability, service quality, onsite support. Meanwhile the innovation incubation centers offer the trust, social benefits have a positive influence with perceived value, the relationship value trigger the perceived value and enhance the satisfaction. The main purpose of this research is based on management practices to proposed strategy for reference:
(1) Professional and good service quality: the international expert was a key factor in good interaction between innovation incubation center and enterprises, that can help companies gain more business opportunities and provide more diverse services in order to achieve the revenue goal.
(2) Good partnership: The interaction between innovation incubation center and companies not only establish in initiative and maintain in long-term relations, additional real-time information and enabling effective integration to gain the resource from government or funds from market to stable enterprises and enhance the development ability to get more international market share.
(3) Create perceived value: innovation incubation center provide the professional counseling and nurturing the golden example as a representative of the enterprise success model, Increasing companies identify incubation center for innovation and attract more enterprises in next.
(4) Enhanced customer satisfaction: the manifold consulting, value-added, customized services to enhance the core competitive advantage, track quality record after consulting and facilitate what good services from customer feedback. Improving or adjusting next operation strategies and enhancing long term partnerships.
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