THE IMPACT OF NEED OF UNIQUENESS AND SELF-MONITORING ON LUXURY PURCHASING BEHAVIOR

碩士 === 大同大學 === 事業經營學系(所) === 102 === Although Taiwan is in a state of recession, but with improved caution of quality of life , the need of people is gradually growing , and the consumption of luxury goods has significantly improved. With young people join the ranks of luxury purchase, they helped...

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Bibliographic Details
Main Authors: Yu-hsin Cheng, 鄭育昕
Other Authors: Hao-erl Yang
Format: Others
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/17448208213722280486