An Application of ZhiShan – Yan Cultural Elements to Explore the Identity and Preferences on Product Design

• Main Authors: Chen-yi Wu, 吳珍儀
• Other Authors: Yung-Chin Tsao
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/p95v93

碩士 === 大同大學 === 工業設計學系(所) === 102 === In recent years, Taiwan's cultural and creative industries are promoting the "localization" of development applying local cultural characteristics, in order to promote local economic growth amounted to an increase in local to purposes employment opportunities and enhance the cultural connotations. The product is converted to local cultural implications, not only allows users to learn more about the local culture and identity through generating new product experience. Therefore, this study will be used in the extraction ZhiShan – Yan cultural elements into product design, product imagery to explore with the cultural elements of the constitution to be due, and the impact of product images and prefer to be recognized. The research can be divided into three stages: (1) According to Yung-Chin Tsao, Ching-Chih Liao (2013) on "Explore the Image Recognition to Identify Products and Preferences," the study summarized in four ZhiShan-Yan oriented culture were collected and summarized of each information and imagery, and the five sensory experience surveys conceptual structure analysis concludes ZhiShan-Yan culture. (2) Then, according to the analysis of cultural implications and the five sensory experience used to convert the product design. (3) Finally, use cultural implications and the five sensory experience integrated into the product design, stationery products as an example. Using the semantic differential method and treating with principal factor analysis, cluster analysis and multiple regression analysis, to explore product images constitute factors and the impact of imagery "identity" and "favorite". The main results are summarized as follows: (1) According to information collection and survey results, finally integration and combinations twelve kinds of way. (2) Explore the local culture with the image of the product characteristics of three common factors are "Innovation", " Pluralistic" and " Region." Representative of the characteristics of the products need to have innovation and novelty to attract public attention, and have diverse cultural characteristics and meet the regional imagery, this is better than to make public acceptance and impress. (3) Using multiple regression analysis to recognized the product with the preferences of imagery, found to affect the product to be recognized and preferences by the common image of it as "unique - the ordinary" and "culture - vulgar" found two types of imagery is noteworthy factor in cultural products. Keywords: ZhiShan – Yan Cultural, Product Image, Sensory Experiences