| Summary: | 碩士 === 國立臺南藝術大學 === 造形藝術研究所 === 102 === The purpose of this paper is to find out the genesis and characteristics of my artworks that I created between 2008 and 2012. I hope this paper can provide a better understanding of my motivation behind my creation and also the connection between my artworks. In Chapter two, I talk about how the society changed and what was the impact to my learning, creation style and daily life. In Chapter three, I will discuss the reality and fiction of images after analyzing the series of Miniature Landscape, my creation at 2008. And, in Chapter five, I will look for people’s desires for consumption and also what brand image consumers perceive when they shop. In final chapter, I will use examples to demonstrate the branding strategy that artist use to establish his/her brand and reputation. I will like to give thanks to people that provide me help while writing this paper. This paper provides me a very good opportunity to examine my works and then tease out the layers underneath them. I hope I can reflect findings collected from each chapter to my future creation, thereby emphasizing my core values and also exploring new possibility.
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