A Research of the Relationship Between Customer Equity and Market Value for One Internet Company: A Case Study ofNetflix Company
碩士 === 德明財經科技大學 === 資訊管理系 === 102 === The estimation of market value of internet companies is an important issue on the marketing and investment. Past studies have used Tobin's Q to measure the value of intangible assets, and most of them used to quantify the relationship between the value of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/71325651953124681327 |