A Study on the Relationship between Marketing Strategies, School Iimage and Parents’ Satisfaction—A Case Study of a Public Kindergarten

碩士 === 德明財經科技大學 === 行銷管理系 === 102 === The main purpose of the study is to explore the trio-relationship among marketing strategy, school image and parent’s satisfaction of a public kingdergarten in Taipei. The school management team can use the result to conduct future plans and the activities for...

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Bibliographic Details
Main Authors: Yen-Yu Tsai, 蔡燕玉
Other Authors: 陳燕鑾教授
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/ya5d9x