A study of Tourists using Technology Service Innovation Behavior Model
碩士 === 德明財經科技大學 === 行銷管理系 === 102 === Based on Venkatesh’s UTAUT model as the theory background, the purpose of this study is to understand the behavior intention of tourists and other related factors considering self -service technologies in tourism of the present situation, including the differenc...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/06276563886087675798 |