Exploring Information System Quality, Trust and Flow Experience On User Loyalty of Dating Website

• Main Authors: Te-Kang Hsueh, 薛德綱
• Other Authors: Yi-Wen Chen
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/62456970159051162185

碩士 === 淡江大學 === 資訊傳播學系碩士班 === 102 === Along with the rise and prosperity of the Internet, it changed and influenced social patterns of people and online dating services also began to enter into the market. Because the online dating services is easy to approach, a variety of dating websites spring up like mushrooms. In view of this, how to make users favor the website and often visit here becomes particularly important. However, crimes such as fraud and erotic emerges endlessly, it makes quality of the site be highly questioned and causes people not to trust dating websites and indirectly affects loyalty of users. Therefore, the purpose of this research is to examine the quality of information system, trust, and flow to loyalty of the dating website. The study is based on questionnaire as research tool to test domestic users of dating website and there are 444 users in this experiment. According to research results show, Information system quality, trust, and flow all have a significant positive effect on loyalty. Additionally, trust and flow are effective in the quality of information systems. The findings of the study are summarized as the following： 1.The quality of empirical information system does affect users’ loyalty to the dating websites. 2.Flow experiences have reliability to users’ behavior. 3.Empirical trust and flow are credibility between quality of information system and loyalty. At last, according to the research results, dating website operators have to think about whether dating websites can provide users with accurate, timely and correct information and function. To encourage users to stay the website longer and increase usage rate, strengthening the review of the user''s identity, reducing distrust of users, and establishing activities are required.