Value perception from participating in virtual communities and the impact on organizational citizenship behavior
博士 === 淡江大學 === 管理科學學系博士班 === 102 === For this study, we constructed a framework to examine organizational citizenship behaviors (OCBs) from the individual motives (utilitarian value perception / hedonic value perception) of participating in virtual communities through virtual community participatio...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/15522608192137312623 |