| Summary: | 碩士 === 淡江大學 === 管理科學學系企業經營碩士在職專班 === 102 === A business model describes the rationale of how an organization creates, delivers, and captures value, in economic, social, cultural or other contexts. The process of business model construction is part of business strategy. Business models are used to describe and classify businesses, especially in an entrepreneurial setting, but they are also used by managers inside companies to explore possibilities for future development. Well-known business models can operate as "recipes" for creative managers, Business models are also referred to in some instances within the context of accounting for purposes of public reporting.
According to Eisenhardt (1989), case study research may analyze data from four to ten. Therefore, this research explored six cases of electronic industry. Basis on literatures of Business models, this study figures out eight elements of business model are as follows: value network, revenue model, core strategy, products and services, value proposition, organization design, strategic resources, technology components. The eight elements of business model as the impact of business model elements. The method of this study was adopted literature review and interviews. This study combines the eight elements of siness model and Dah-Hsian
Seetoo (1995), “strategic matrix analysis”as the main analysis, to analysis the industry’s strategy under the elements of the business model. Assisted analysis using SWOT analysis tool to understand the business environment in the face of internal and external operations planning.In the end, the important of the industry’s business model elements, the overall environment’s business model elements and innovative business models operational strategies have been developed. It will enhance the competitiveness of the enterprises, and achieve business towards perpetual operation.
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