| Summary: | 碩士 === 淡江大學 === 統計學系碩士班 === 102 === In recent years, if enterprises in Taiwan want to have a new breakthrough and development, they must enhance their strength through innovation. In the competitive environment of globalization, innovation activities has become the pursuit of progress, sustainable development way. Therefore, we refer to 2011 the National Science Council of Taiwan-“The Third Industrial Innovation Survey in Taiwan Area”, through the compilation and review of the literature, propose a causal model that linking three factors: “technology innovation”, “non-technological innovation” and “requirements for innovation activities” in this study. Besides, by the multiple-group analysis, this study confers on whether different groups of “enterprise characteristics” and “business characteristics” will interfere in the causal model or not.
The results of the analysis show that:（1）The causal model has good model fits and explanatory abilities, therefore, technology innovation and non-technological innovation has positive effect on requirements for innovation activities. At the same time, the impact of “product innovation” is higher than “process innovation” relatively; the impact of “organization innovation” is higher than “marketing innovation” relatively.（2）The study also found that “major markets” and “enterprise types” of the enterprise characteristics, “business types” and “main collaborators” of business characteristics on the causal model with a significant regulates. Besides, the group of domestic market（Taiwan）, foreign markets, single enterprise manufacturing industries , market and non-profit organizations has effects respectively on the path of “technology innovation” unto “requirements for innovation activities”; the group of foreign markets, single enterprise, manufacturing industries and internal R&D has effects respectively on the path of “non-technology innovation” unto “requirements for innovation activities”.
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