A Study on the Relationship among Service Quality, Customer Satisfaction and Customer Loyalty of Life Insurance Industry in Greater Taipei Area

碩士 === 淡江大學 === 保險學系保險經營碩士在職專班 === 102 === Life insurance plays an important role in modern financial industry. According to the statistics of Taiwan Insurance Institute, Taiwan life insurance industry had more than 51.98 million policies in force and about NT$24,783 billion premium income in 2012...

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Bibliographic Details
Main Authors: Ya-chi Li, 李雅琪
Other Authors: 高棟梁博士
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/357zha