A Study of the Relationship Between Customer Satisfaction and Loyalty of Property Insurance Company —the Case of A Company

碩士 === 淡江大學 === 保險學系保險經營碩士在職專班 === 102 === Customers are the most important resource of enterprise, the most important job in the fierce competition property insurance market is to maintain long-term relationships between customers , create customer satisfaction,and improve customer loyalty to achie...

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Bibliographic Details
Main Authors: Ching-Huang Chen, 陳慶煌
Other Authors: 廖述源
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/7p3y37