The Impact of Asset Allocation Investment Performance on Investor Repurchasing Intention-Using Service Quality And Guanxi as Moderators

• Main Authors: Hsiu-Jane Tsai, 蔡秀禎
• Other Authors: Hung, Ying-Cheng Ph.D.洪英正 博士
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/384mdj

碩士 === 淡江大學 === 企業管理學系碩士在職專班 === 102 === After financial crisis, investors’ confidence was knocked down to the bottom. They input their capital to lower risky investment and switched them to foreign exchange bond market to find a haven. Being an Investment Consultant, this research, besides Investment Performance, is focused to enhance service quality and relationship with investors. What does it take to bolster the confidence of investors? We will analyze the critical variables in the following. Taiwan’s Securities Investment industry has been facing two strong competitions: Foreign Securities Investment companies and more and more domestic Securities Investment groups. Investors’ rising sense of riskiness and serious capital outflow are two existing issues. The main subject of how to increase Securities Investment companies’ competition becomes important. Sales unit standing in the front line feels sentimentally what the investors do, especially after March of 2006, Securities Investment fund-raised increased to 109; nevertheless, the fund scale decreased 40%. The capital flew to offshore funds, that can be evidenced the seriousness of Taiwan’s capital outflow.In this study, we surveyed individuals by purpose sampling with using snowball sampling. The target was to survey individuals who have invested in mutual funds in the past or are currently investing in any form of funds. Fortunately, we received 82% call back, a small sample of 150 people. To better analyze our surveyed data, we utilized descriptive analysis, factor analysis, t test, ANOVA (Analysis of Variation), and hierarchical regression analysis to better understand our results. From the market survey of questionnaires, the steady planning tops all assets allocation. There is a strong positive relationship between the investment performance and repurchasing intention. When investing performances are poor, then guanxi and services quality become the negative moderators to the investor’s repurchasing intention.