Organizational Bricolage in Microenterprises: A Case Study of CAMPOBAG

• Main Authors: Ni-Shan Wu, 吳妮珊
• Other Authors: 涂敏芬
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/26n9y8

碩士 === 淡江大學 === 企業管理學系碩士班 === 102 === This study draws on the bricolage perspective to study on “how do microenterprises construct the organizational bricolage capabilities?” This single case study is written in narrative point of view, as well as conducting exploratory research. We collected amount of primary and secondary data to describe how CAMPOBAG constructs the organizational bricolage capabilities during 2008 to 2014. With various researches and reviews from theories and documents, we can see how did CAMPOBAG marked their historic by grouping a crew of Taiwan’s fashion market organization, and started to provided opportunities and helped Taiwan’s artists to promote their own art-crafts to overseas markets. Then, they joined the Urban Regeneration Station of Taipei City Urban Regeneration (URS155) and created a diverse fashion market pattern by matching their artists and Dadaocheng culture and resources in Dihua Street. At the end of the study, we can see how microenterprises recombine elements of different locations. Therefore, it not only changes the growth pattern, but also provides managerial implications and directions for future research.