| Summary: | 碩士 === 淡江大學 === 企業管理學系碩士班 === 102 === Innovation is a key factor that can make enterprise break through the severe competition. More and more companies place emphasis on innovation, however, is there any process or method could help companies to breed their creativity? Design Thinking might be the best answer responded to that question.
In recent years, by the enthusiastic promotion of IDEO, Design Thinking seems to become a panacea which can help companies to save their dried up creativity. As Brown’s (2009) definition: ” Design thinking can be described as a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.” This research employ three conceptual models, which are proposed by Brown (2009), Martin (2009) , and Liedtka & Ogilvie (2011), to extract the general attributes (or principles) of Design Thinking, and build up the research framework.
By in-depth interview through three local service businesses, this research aims to depict a rough sketch of Design Thinking, also tries to identify the contextual factors that could possibly affect how it works. The results shows that liberal and innovation encouraged culture, empowerment and the participation of high-level managers, consistent understanding and consensus throughout the entire organization, and the substantial flexibility of structure will positively drive the implementation of Design Thinking.
Besides, this research also reveals that Design Thinking might have its industrial adaptation. That is, the more dynamic the market is, the more appropriate to implement Design Thinking. It implies that when companies want to lunch Design Thinking, they must consider the fitness between organizations and its contexts.
Design Thinking drives companies to discover the consumer’s real needs. In order to successfully lunch Design Thinking, companies must engage in shaping an open-minded and interactive environment, upward-communicating the core concept and belief of Design Thinking, receiving the identification, support and participation of high-level management, also avoiding the contextual factors that could blocking the way of Design Thinking.
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