The impact of franchising terms and brand equity on partnership relationship and agency performance-- case study on Chatime Brand
碩士 === 淡江大學 === 企業管理學系碩士在職專班 === 102 === Local food & beverage (F&B) Industry has already become a so-called “Red-Ocean” Market. Some F&B headquarters of chain-store systems have been trying to explore overseas markets. One of the outstanding headquarters is La Kaffa International compan...
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| Format: | Others |
| Language: | zh-TW |
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2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/vf2e4y |